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And if you're selling something, wouldn't you
like to avoid having 95% of the Internet spontaneously hate you because of your
marketing techniques.
They might measure 1 sale in 250,000 messages a success, but better targeting,
legitimate offers, well-written ad copy and genuine opt-in distribution lists might
just improve those odds quite a bit.
The irony of all this, in my opinion, is that the more spammers try to do overt and
stupid tricks to try and sidestep the filters, the less effective their messages are. Dave Taylor has been involved with the Internet since 1980, and has written sixteen
different technical books. His latest projects are College Finances and Ask Dave Taylor, where he's happy to receive questions from readers.
If you must have direct links to your email address on your site, consider having a link that simply reads email or contact instead of spelling it out on a web page. The best overall solution is to have people contact you through a form on your web site, as your email address is not so easily revealed. There are many simple methods that you can use to help reduce the amount of spam coming through to your business. Use your primary email address for business or personal use, and the other for making online purchases and for filling out web site registration information. By using these tips, you will not only save yourself time and money, but you will ultimately send a strong message to the people send unwanted email.
Plus as I am sure you'll agree, you've seen all those funky ways of spelling certain words with characters or spaces that are unnatural. Otherwise you risk wanted e-mail going out with the trash. Three simple little steps can help ensure the e-mail you do want lands in your inbox. Add their dot com to your list as soon as you sign up. Most legitimate eZines use a double-opt in subscription process that requires you respond or click on a link within an e-mail from them before you get formally added to their list.
Learn how to train your anti-spam software and it will work wonders for you. Many of these anti-spam filters work on the principle of White Lists (legitimate email addresses that you DO want to receive email from) and Black Lists (spammer email addresses that you do NOT want to receive email from. Most anti-spam filters need to be trained, however, so you'll have to occasionally tell the filter that something is NOT spam that it inadvertently put into the Junk Mail folder. Be careful, though, because sometimes these filters are over-zealous and you have to train it to accept emails from mailing lists that you have subscribed to. You still receive the spam, but it gets filtered to a Junk Mail or Bulk Mail folder, and segregates the spam from the legitimate email.
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